Month: January 2023

For marketers looking to get their brand noticed and reach a target audience, below-the-line (BTL) marketing is better for your budget. Below-the-line marketing is an advertising strategy where products are promoted in the media. BTL marketing involves targeting an individual or a group of customers with promotional messages. It is all about engaging your customers …

Get Your Brand Noticed Through The Top BTL Activities in India! Read More »

BTL marketing is a marketing strategy where products are promoted in media other than mainstream radio or television. BTL marketing targets audiences that have been identified as potential customers. Popular BTL marketing strategies include outdoor advertising, such as billboards and flyers; direct marketing; and sponsorship of events. BTL activities give potential customers a memorable experience, …

BTL Marketing: Definition, Types, Location, and How to Organize? Read More »