1.Float van /Road show
A float van is an effective marketing tool to reach 90 to 100 customers in a day . The best thing is it is moveable so it can easily cover 5 to 6 micro markets a day.Road Show Agency in Punjab
It is cost-effective and it saves a lot of money. We can have audio and video options in this to show product video. It is moveable and can be started from 3000 Rs per day cost (Road Show Agency in Himachal).
2. Display setups
We can use display setups to launch our product for display product in micro-market. It is cost-effective and saves a lot of money as compared to big launches. We can easily move it to two to three places in a day. We can cover 100 to 150 customers a day. It is best for crowded places like malls, markets, and parking areas.BTL Advertising
3. Test drive campaigns
We can do Test drive campaigns of new vehicles in pre-decided micro markets. Customers will feel new technology and changes. Most new vehicles are sold only by test drives. We can have examples of best bike company in India. They use to do a lot of test drive campaigns and all car company uses to do a lot of test drive campaigns.
4. Door to door coverage
We can do door to door coverage of customers. We can give product brochures and demos of the product to customers. Sometimes it is difficult to fetch customers at showroom or launch area so it is always better to go to customer place as it saves a lot of money also. It can be done on a bike or display vehicle itself. Customers used to give time if you are in their comfort zone areas like home or office.
5. Mechanic and bodybuilder meet
We can do mechanic and bodybuilder meet as they are influencers and can spread positive words about our new product. The customer always use to ask their trusted mechanic about new vehicles. In the case of commercial trucks even bodybuilders, fabricators, and drivers are key influencers. One should always keep in mind these influencers while pitching a new vehicle.
We can do an exchange campaign. We can have a broker do an evaluation of old vehicles of customers as in this way we can pitch new vehicles to them.
Mega launch /Big customer meet /Product launch
Corporate Event We can also do big launches to cover mass customers like 300 to 400. It is always best to spend time with customers by engaging them through an entertainment mix with product videos. One should always offer good food and snacks. The minimum time period of the event must be 3 to 4 hours and the venue or hotel should be within reach of customers.
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