Corporate events are sponsored events hosted by a company, planned for its employees, stakeholders, clients, or for some other purpose. Hosting corporate events is important to develop and nourish the business as well as customer relationships.
Did You Know-
83% of B2B marketers are heavily invested in events.
Any company that wants to build lasting relationships, which are crucial for the company’s growth, needs to know how to conduct professional corporate events. Hosting a corporate affair allows the company to strengthen bonds with current clients and partners while developing genuine connections and attracting future ones.
THERE ARE MULTIPLE REASONS WHY AN ORGANISATION SHOULD HOST CORPORATE EVENTS.
SOME OF THEM ARE:
- To educate staff and the general public about the concepts and products of the organisation.
- To hype up employees by rewarding them for their work.
- To celebrate the company’s milestones.
- To encourage collaboration among different entities.
- To mark a significant organisational change within the company.
- To bring people’s attention to new products and services.
Corporate Event Ideas
SOME OF THE CORPORATE EVENTS IDEAS CAN GET BRAND THE ATTENTION.
Seminars and Conferences
Seminars are usually short events that last anywhere from a few hours to a few days. They usually have a single speaker who engages with the audience. Conferences, on the other hand, are done in sessions that are conducted over a span of multiple days.
Conferring sessions are usually organised at hotels and banquet halls in general. By hosting seminars and conferences, the brand is able to discuss the main agenda behind the launch of the respective product or service.
A trade show is a corporate event held to bring together members of a particular industry to display and discuss their latest products and services. Trade shows frequently provide businesses with the opportunity to network with media and private event exhibitors, as well as to exhibit a workshop or presentation.
Attendees often attend trade shows to become familiar with new products. They are a good way to do a product launch event. Organising a corporate event helps in getting initial exposure to the brands.
Executive Retreats and Incentive Programs
Another way to host an effective corporate event is to organise it in the form of an incentive program. This is where companies generally spend more money on a person-to-person basis to put them together. Business development is usually the main agenda behind these events, but equal weight is given to enjoyable activities as well.
These programs allow an event host to spend informal time with its guests in a nontraditional environment, allowing both parties to build rapport and learn more about mutual business priorities.
Products Launch Events
Product Launch Events are meant to generate media coverage and industry buzz before a product release. These events may include a flashy introduction to the product along with an address from the company’s most important executive. Large product launches feel like big parties with well-known guests in attendance with good dinners and entertainment.
LET ME QUOTE SOME OF THE PRODUCT LAUNCH EVENTS EXAMPLES-
- MG hector utilised the utmost potential of virtual events and launched their Hector Plus automobile in front of a live audience.
- Apple was able to create a huge amount of buzz in the audience with its virtual launch in September 2020.
Board Meetings and Shareholders Meetings
Board meetings serve a very important purpose in a business setting. Board meetings serve as an opportunity for board members to review business performance and meet with company executives to make important decisions.
69% of B2B marketers consider in-person events effective.
In the simplest term, an event is a moment that is happening and taking place. Now there are so many events that take place but the main question that often arises is, is every event impactful, and is it worth it to spend so much time and money on it?
What are the benefits of hosting a corporate event?
There are multiple benefits of organising a corporate event
TO QUOTE SOME OF THEM
- Events Help in Building Brand Recognition.
- Helps in Showcasing the Corporate Event Venue.
- Strengthening the Work Community and Creation of a more Inclusive Environment.
- Build Trust and Mutual Understanding.
- Generating Revenue for the Organisation.
- Helps as Fundraisers for the Company.
Corporate Event and Brand Promotion
Creating brand awareness was cited as the most sought-after and achieved business-to-business (B2B) marketing goal. It enables businesses to network with other businesses, sell more of their products or services, and increase client loyalty.
See, the thing is, modern problems require modern solutions. It is important to find better ways to get that edge in the competition. Some new ways to go with them are:
Active Utilisation of Social Media
The most important thing is to use social media in a very practical way. If the end goal is to make people aware of your brand, the best thing that can be done is to use hashtags, social media posts, and regular postings on social media handles like Facebook, Instagram, or Twitter. This also helps in a lot of ways.
Geo Tagging Usage
These days, people are attached to their social media handles like glue. So the best advantage is to use geotagging efficiently. The usage of filters, stickers, locations, and call-ups helps in getting the attention of customers towards the brand and its products.
Corporate Event Management Companies
These days, there is a lot of hype around event organisers. Getting a corporate event planner on board helps in solving a lot of things that normal employees find hard to solve. A corporate event planner knows the shortcuts and proper ways to execute things within a budget. Corporate event planning is not an easy task to do. This is a much more effective option to go with.
One of the biggest problems that corporate events face is that word doesn’t get spread. Only if organisers put proper efforts into advertising can we expect that people will be a little bit aware of the whole thing. Extreme advertising should be one of the most important things that need to be done during corporate event planning.
It’s not easy for brands to create a market for themselves, but once they get to know the real strategic way of holding corporate events, the whole task becomes a cakewalk. Taking services from event management companies helps in making the task much easier. Cynor Media is one of the best Event Management Company in Chandigarh. Their services can be a cherry on top to make the whole event a grand success.
A corporate event comes with a lot of benefits, to mention some of them:
1. Events Help in Building Brand Recognition.
2. Helps in Showcasing the Corporate Event Venue.
3. Strengthening the Work Community and Creation of a more Inclusive Environment.
4. Build Trust and Mutual Understanding.
5. Generating Revenue for the Organisation.
There are myriad ways an event organiser can attract corporate clients, some of them are
1. Do heavy advertising.
2. Do regular posting on social media handles.
3. Use geotagging.
4. Get someone popular on board.
To be very honest a successful product launch event is not that difficult if everything is properly planned and efficiently executed. The entire process can be divided into bits and apt services should be taken by event planners.
There are more than one reasons to organise a corporate event. To state some:
1. To launch a product.
2. To celebrate the success of some major achievement.
3. To reward employees for their personal achievements.
4. To introduce new products or services to stakeholders.