Every business has competitors in the market. Growing your business without knowing who your competitors are is dangerous. Market research involves collecting and analyzing information about your market, including your consumers and rivals.
Knowing who your competitors are and what they are offering can help you to make your products and services stand out. It will help you set your prices and react quickly to rival marketing campaigns with your initiatives.
Making a brand takes a lot of work and time. Once you have determined what makes your brand different and how you want to represent it, it’s time to build your brand awareness and brand visibility. Brand awareness and visibility will help you capture leads.
Many successful businesses enjoy longevity because their owners conduct regular market research to understand their target market and identify consumer problems and competitors.
“BTL advertising targets groups of potential customers with door-to-door marketing, product sampling, roadshows, trade shows, direct mail, etc.”
Big corporations use BTL campaigns to attract customers. A BTL campaign is one where you target a specific group of consumers that you identify as the target customers. BTL campaigns help marketers spread awareness and reach out to their target audience.
Your BTL campaign will benefit from the following types:
Builds customer-brand relationships
Every successful company has grown because of customer relationships. BTL activities can help you reach out to consumers and create relationships. You can communicate directly with potential customers and win their loyalty.
If your customers trust you, then there are various chances that whenever you launch a new product or service, existing consumers will show an interest in buying it.
Customer attention and then retaining it are essential for business growth. BTL campaigns help to build customer-brand relationships.
Cost-effectiveness is another fact that makes BTL activities interesting. BTL activities are available at affordable prices for small and medium-sized businesses.
A BTL marketing strategy depends on what your product is and what your target audience is. A BTL campaign covers a wide range of media through which they can promote your product.
BTL activities make the brand memorable and increase its value and create a positive and powerful impact on them. Whether you are using it for mall activation or brand activation, you must be aware of your target group or audience.
You can always choose the best marketing strategy to boost your business. BTL campaigns have the potential to help your business grow and increase brand visibility. BTL activities help the company establish direct contact with the target customer.
BTL activities are the best marketing strategy used by marketers, as they create a niche for a brand. Below-the-line marketing helps in creating a positive image of a brand. It helps brands maintain their presence in the market.
While experiential marketing focuses on increasing brand engagement, there are many things you can do to create better brand engagement through BTL activities.
BTL marketing examples
- Outdoor advertisements: hoardings, flyers, banners, sandwich boards
- Direct marketing: SMS, emails, social media posts, booklets
- Sponsorship: events, contests
- Public Relations: Press conferences, viral marketing
- In-store promotions include visual merchandising, vendor pop-ups, samples, and sales promotions.
Must read this post: How Does BTL Marketing Deliver Instant Results To Your Sales?
Each advertising strategy has its benefits. You are the one who has to decide which advertising strategy suits you best. Event management companies in Chandigarh have many advertising strategies using outdoor ads and innovative media. It can influence your product appeal and organizational relationships. So choose wisely!
A below-the-line campaign is an advertising strategy where products are promoted in media other than mainstream radio or television.
BTL events become an immediate force to connect with the audience. BTL events are cost-effective because they focus on a target audience and a particular gathering
BTL activities give your brand a boost by marking its presence. BTL activities make the brand memorable and remarkable. Below the line activities help in building a positive image of a brand.
Below-the-line advertising provides more opportunities to build customer relationships. It allows for a personal, one-on-one point of contact.
BTL’s marketing examples are sales promotion, direct marketing, direct mail, public relations, and Sponsorship.