Billboard advertising is effective in our busy world. It’s a way to get the highest number of views and lasting brand impressions of any advertising medium.
Brand billboards are aimed at building brand recognition or reinforcing a brand recall. Billboards aren’t there to inform, educate, or persuade. Basically, they are saying, “See me!” or “Remember me!”
Why do Google and Facebook, and other big companies, use billboards?
Big companies, like Google and Facebook, are using outdoor advertising to sustain their marketing and social influence. Companies with a strong online persona are understanding that the Internet just isn’t enough to get the reach they want.
According to the Outdoor Advertising Association of America, Apple, Google, and Amazon ranked among the top six spenders on OOH advertising in 2017, with Netflix making it into the top 15.
Facebook ran an outdoor advertising campaign to promote its new safety and privacy approach for users because it saw that it’s the only traditional channel of advertising expected to grow in 2018.
Outdoor advertising is great for targeting audiences, causing repeated exposure, capturing attention from people who might not want to be advertised to, and so much more.
Outdoor advertising has many advantages:
- Increase its visibility (panel displayed 24 hours a day).
- Communicate locally (precise geographical area, catchment area)
- To increase your notoriety,
- Attract consumers’ attention to your business.
- Increase your traffic.
- Differentiate yourself from your online competitors.
- Strengthen your visual identity.
Why should you use billboard advertising?
Billboard advertising is a type of outdoor advertising, which is any advertising that reaches consumers when they’re outside their homes. Each outdoor advertising opportunity is unique, which ultimately determines its value and the subsequent cost to advertisers.
50% of people said they’ve been highly engaged by a billboard in the last month.
Advantages of Billboard
When people are aware of what your business has to offer them, they will definitely want to purchase from it. This means that there will be increased sales of all types of products.
It can increase sales. Businesses located on highways with quick turn-offs rely on this advertising medium.
Create Brand Awareness
Brand awareness isn’t about selling a particular product. It’s more about getting in front of people so that they know you exist. Brands who leverage brand awareness know that even the most popular brands should leverage this type of advertising.
Exciting billboards also give companies a unique personality that can be appealing to viewers and customers.
To Introduce a New Product
Imagine you’re Pepsi or Kurkure, and you want to introduce a new flavor to a specific market. Sure, you could just send a bunch of your new products to the stores, but no one would know that they were there, and it wouldn’t have quite the same impact.
Using a billboard to advertise your new delicious new soda gets people curious. And when people are curious, they go looking for answers. Back in the day, they made Crystal Pepsi, which was a clear Pepsi. Nothing was different about it, other than it didn’t use food colouring. Because the messaging was everywhere, people wanted to try this clear drink.
Promote Your Event
Hosting a corporate event in a city means that you want to sell out. By using billboards to let people know you are coming to town, they can plan accordingly. Whether you’re hosting a product launch event, a conference, or anything in between, using billboards to promote your event drums up excitement and interest in the event.
It also reaches people who already live there, and are therefore more likely to attend. Use a billboard to communicate the basic details of the event, the date, and where to get information.
Advertising through hoardings agencies in Chandigarh has a large reach across the globe. It reaches all over India and many parts of the world as well.
This makes it easier for anybody to get their product or service noticed by consumers in general and also by those who are interested in a particular product or service.
It delivers a low cost per impression. Even an expensive billboard can deliver a low cost per impression if a large number of people see it.
Reaching Your Target Market
Find the perfect location.
Billboard advertisements also make it extremely easy to target a specific audience demographic. With today’s technology, there are ways to create a demographic breakdown to show where the majority of your target audience tends to go and then position your billboards where they’ll be seen by this exact demographic. This allows you to reach your target audience while getting them to think about how they want to spend their money with you.
Show them what they want.
Outdoor advertising is necessary to reach the market while they are already in a shopping mindset. People are more likely to make their buying decisions in the car. Therefore, advertisers need to use this to their advantage. Billboards are a great way to share your brand with the world and reach those who need your products and services the most. Your advertisement will influence potential customers to use your services rather than take their business to one of your competitors.
What Makes A Billboard Ad Stand Out?
Billboards need to stand out. Outdoor advertising companies use creative designs, eye-catching materials, catchy slogans, and special effects to make their billboards memorable.
According to Outdoor Advertising Association, mobile billboard ads can generate 30,000 to 70,000 impressions per day.
(Source: Outdoor Advertising Association)
Build a story.
The average person who sees your billboard needs a reason to take action. Give it to them.
You can create a story in all your messaging, which adds continuity to your marketing. This breeds familiarity with your business and breaks down barriers between prospect and customer.
Create strong imagery to convey your message. Favor simplicity but avoid anything too subtle in the design. By the time your audience works out your meaning, the moment is gone.
Your copy should be short and sweet and convey one core message. As simple and focussed as you can get.
Our main tip for fonts is to use large fonts. Try to avoid serif fonts and opt for bold to stand out against the image. Avoid small text as it risks being too small to view.
Colors and Contrast.
Colors are at the heart of a brand’s identity. They are powerful, and memorable and, by using the right color, can stir up an emotional response.
Inspire to Take Action
The billboard caught their eye, built an emotional response, and now they need a reason to take the next step. Help them make that step with a strong call to action.
Making the most of the attention
For online brands, this marketing strategy relies on aligning your advertising strategy with the billboard campaign.
Whatever call to action you choose, you should position it so that it results in easy access to your website.
Outdoor campaigns make it far more likely that consumers will search for your brand on their mobile phones. Make sure that you are ranking as close to the top spot for this term as possible so you are found.
Professional Outdoor Advertising Experts have the knowledge to create attention-getting billboards. They know where to place them to build brand recognition in your niche market.
Whether you are looking for billboard placement or looking to build an advertising campaign, an Event management company in Chandigarh is here to help you take your message to the next level. With effective outdoor advertisement, you get maximum exposure and 24/7 brand recognition.
Cynor Media can assure you that your ads will reach the target number of people in the shortest amount of time. Give us a call at 95699-99904 to speak with an expert directly.
When it comes to measuring billboard effectiveness, there are several considerations.
1. Coca-Cola should get top marks for some of the world’s most effective billboards. Recently, they have used the Coke white swoop on the traditional red background to encourage the recycling of containers. Not a word is needed!
2. IBM has taken its city billboards to a whole new level. They have added a curve to their billboard to create a rain shelter and a ramped bench seating area.
The effectiveness of billboards is measured in daily effective circulation. This refers to the number of vehicles and people passing your billboard each day.
The cost of billboard advertising in India varies depending on the location and type of advertisement. In general, however, billboard costs range from around Rs 50 000 to Rs 2 million per month.
The cost of billboard advertising doesn’t stop with “renting” ad space, however. You must also consider the cost of designing the billboard as well as printing and constructing it.
71% of customers admit to glancing at billboard messaging and 68% admit to making purchase decisions while driving. It’s reasonable to assume that billboard advertising has an influence on consumers.
Billboard advertising is effective for building brand awareness and broadcasting your business to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.
Here at Cynor Media, we serve the whole of North India and offer a full service that covers the entire process from start to finish. Our service looks like this:
1. A Detailed Product Proposal.
2. Research and Design.
4. Engineering and Planning.
6. Ongoing Maintenance.