Your outdoor advertising gives the audience a quick glimpse and understanding of what you are offering. To make the most significant impact, outdoor advertising should tell a story and be memorable so that the takeaway for viewers is that the business is worth looking into.
If you want to advertise your products or services in North India, outdoor advertising is a great option. Not only do they provide high-quality visibility for your brand, but they’re also relatively affordable. The cost of outdoor advertising is determined by its location, availability, and number of seekers.
Why Should Your Business Consider Outdoor Advertising?
Outdoor advertising is great for businesses. Your outdoor advertising is often the first thing a potential customer sees. It helps to expose your brand to more people.
Outdoor advertising works well for promoting your product in specific geographic areas. Outdoor advertising includes billboards, BTL advertising, mobile van advertising, and LED van advertising.
Outdoor advertising allows you to increase your exposure in your market. They’re usually used to reach a very large audience, as in political campaigns.
Along with other media efforts, outdoor advertising is highly important to make the audience feel the presence of the brand and reinforce the brand through in their minds.
These Factors Make Up An Outdoor Advertising Rating:
Demographics
Demographics are formed by looking at the people who usually pass by the outdoor campaign. It takes into account the age, gender, and even income level of these individuals, so if you’re advertising in a place that has more impressions from higher-income individuals and families, you’ll probably pay more.
Impressions
Impressions are the number of people expected to see the ad based on the advertising location or even the speed limit in that area.
Circulation
You can determine circulation based on information from traffic authorities. They can provide the total volume of traffic at your advertising location.
The Cost Of An Outdoor Advertisement
Price changes with location, size, and visibility. Prices are subject to the ongoing demand in the industry. Just like other forms of advertising, the cost of an outdoor advertisement varies.
The Cost of Hoarding & Billboard
One of the biggest benefits of billboard advertising in India is that it delivers high-quality visibility for your brand.
The cost of billboard advertising in India varies depending on the location and type of ad. In general, however, billboard costs range from around Rs 50 000 to Rs 2 million per month.
The cost of a billboard ad primarily depends on the size of the billboard, the location of the billboard, the type of billboard (flex, paint, or digital), and the duration of the ad.
The Cost Of Led Van Advertising
LED van advertising reaches lots of people, especially commuters. Your ad is highly visible, and market research on LED van advertising shows that it’s very effective.
An LED mobile van on rent display starts at Rs. 5,000 per day and may vary from location to location. In Chandigarh, on average, it is 8,000 per day, while in Mumbai, the price starts at 10,000 per day.
The Cost Of Mobile Van Advertising
Mobile Van advertising is a medium of advertising wherein ads are placed on a vehicle. It is one of the most popular mediums of advertising used for product launches and branding campaigns.
The cost of mobile van advertising in India may vary from 60K to 1L per month. Mobile van advertising helps your brand reach targeted areas at your convenience. Use mobile van ads to show your product with Cynor Media at the best rates.
The Cost of BTL Advertising/ Activities
Looking for effective brand promotions for your business? Cynor Media is just a call away! innovative BTL activities services to drive quantifiable leads.
If you want to target a limited and specific group, it is always advisable to use very cost-effective below-the-line promotions for efficiency and cost-effectiveness.
On a very small budget, you could reach your target customer; you may not get enough leads, but you will get genuine leads. Your target customer will have enough time to check out your product or service. The cost of BTL activities varies on the type of BTL activities. Roadshows and display centres start from Rs 20,000.
Conclusion
If you’re ready to advertise your business, consider outdoor advertising. Advertisements bring more awareness to your company, and outdoor advertising can tell your brand story and what you offer to customers at a glance.
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In general, outdoor advertising benefits your business. Ultimately, only you can determine if the cost of outdoor advertising is worth it based on your company goals and advertising budget.
Ask yourself if someone needs more than a few seconds to understand your company’s purpose. If your product, service, or location has a more specific target audience, reconsider billboard ads because you’ll be spending quite a bit of money on an advertisement that isn’t meant to appeal to most people. Your money may be better spent on another advertising platform or printing solution.
India is considered an open market. The diversity of the audience in India makes it easy for various brands to penetrate the market by focusing on a certain demand of the consumers. The concept of outdoor advertising in India is very popular and fruitful as well.
Outdoor advertisements such as hoardings and billboards play a vital role in building long-lasting images in the minds of the viewers. The size, the crisp copy, and the attractive display make them more receptive.
The greatest benefit of outdoor advertising is that one message reaches a large audience, and therefore it is highly cost-effective too.
Outdoor advertising is a traditional yet credible medium of advertising. They inform, provoke action, and reinforce the brand’s presence in people’s minds effectively.