The Electric vehicle could redefine the whole scenario of the Automobile industry in India. With heavy focus by the government on movement from fuel-based vehicles to cost-effective Electric vehicles, it’s just a matter of time Electric vehicles wave takes over India too. In fact, India is on the path of it as we talk about it. Electric vehicles are classified into a wide range of Vehicles:
- Two wheelers
- Three wheelers (Auto rickshaw)
- Fours wheelers and buses.
A further these electric vehicles are classified into 3 types–
- Battery electric Vehicle (BEVs)
- Plug in hybrid electric vehicle (PHEVs)
- Fuel- centric electric vehicle (FCEVs)
“The size of the organized EV finance market in India will be INR 3.7 trillion (USD 50 billion) by 2030.”
There has been a huge increase in the demand for two-wheelers in India over the last two years, however, the four-wheeler demand is still niche and will take some time to launch.
Our dependence as a nation on crude oil could be reduced a lot by the initiation and adoption of EV, and in order to fasten the process, the Indian Government has raised subsidies for electric two-wheelers built in the nation, further away from polluting gas and diesel-powered cars.
The government has been doing everything at hand to promote the adoption of EV’s and incentivize manufacturers from launching schemes like FAME 1 and FAME 11, the PLI Scheme, and the Scrappage Policy, to reducing GST on EVs from 12% to 5%, further reduction tax of Rs. 1.5 lakh on the interest paid on loans to purchase Evs, further about 50% of Indian States have state policies for easy adoption and promotion of Evs and so much more.
The fact that the Union Budget 2022, did not focus on the traditional Auto business does show the intent of the government to focus on Battery Swapping Policy is a clear indication of India moving towards Fuel-less and more energy usage for the Automobile Industry.
“Let’s drive toward a more sustainable future” wasn’t just Audi’s tagline but it seems to be the general message by the Government of India too.
The process to launch and advertise a Two-wheeler and Four Wheeler can be tiring and intense but reward some at the end. Using techniques and tactics that resonate with your audience could be a starting point. Don’t just preach; everybody knows about the benefits of switching to EVs instead, make your audience desire to switch to an electric vehicle by emphasizing the advantages. Instead of pushing them to switch to an electric vehicle, tell a story or advertise in such a manner that draws them in and gets them talking.
Extend Your Horizons with BTL for the Launch of your Electric Vehicle-
Below-the-line marketing could be one such option; it includes a mix of a variety of techniques to promote Ev’s.
BTL is a marketing tactic that promotes items on a more intimate level it includes- Direct mail campaigns, trade fairs, catalogs, brand promotion activities, telemarketing, free sampling, exhibits, and focused search engine marketing. The best BTL tactics which are gaining more attention in today’s time for advertising, promotion, and launching are-
- Mobile van advertising
- Float van advertising
- Led van advertising
In today’s fast-paced society where everyone is in a hurry, there is no longer any time to read the newspaper or watch television, and radio advertisements may or may not reach your target audience. Furthermore, trying to be found on Google using web advertising could be a battle in
today’s time. So, mobile van marketing & Advertising is the most perfect approach for launching and promoting your product and is viable for any sort of business.
Mobile vans are vehicles specifically built to be used for promotional purposes. Advertising and promoting through mobile vans, float vans, or Led vans for EVs could be a huge game-changer for grabbing the attention of your target customer. These mobile vans are designed specifically for advertisement purposes, they come along with fixtures that hold the advertisement panels and can be used for placing the poster of the product one wants to promote.
These vans can travel between cities, states or can be placed/ parked at locations with a higher concentration of customers or according to the audience you want to target. It can also be driven down a busy road like any other car, attracting potential consumers’ attention. It can be utilized as a stand-alone advertising medium or as part of a multi-faceted marketing effort.
Several automobile manufacturers, like TVS and Honda, use Mobile Van Branding Services to promote product awareness.
Wrapping an entire vehicle with the brand or product you want to promote is bound to make a statement. The massive advertising displays on large buses are impossible to overlook.
A floating van vehicle is similar to MVA(Mobile van advertising), it’s your call if you want to advertise your product on Side panel displays of a floating van to a fully wrapped van. Advertisements on the outside or inside of a bus can reach thousands of people in a heavily populated area in a relatively short period of time and can even lead to instant sales, as people might book the product on the spot if impressed. BTL marketing has proven to deliver instant results in sales.
The most recent innovation in Mobile Van Advertising is to use them as digital advertising mediums by installing LED screens and playing advertisements on them. It has become the most engaging medium for mass communication.
The brand’s message reaches everyone with mobile van advertising because it is not limited to a particular area.
These Vans can be transformed into a live stage to promote an event launch like that of – be it two-wheeler, three-wheeler or four-wheeler n electric vehicle.
Launching Electric vehicles can reach a greater audience by BTL marketing, as Mobile Van Advertising can be used to market product specifications, product samples, and even as a booking booth. Through these booths, you can give out free samples to the target market or conduct consumer preference surveys and utilize it to collect customer information.
When it comes to launching a product like an Electric vehicle in a market like India, there is no such thing as a one-size-fits-all solution, but using BTL marketing and the strategies it has to offer could be a great start to it.
Planning to launch an EV and have yet to engage in BTL marketing, now is the time to show your real colors and create your market presence through BTL marketing strategies. Contact one of the top BTL marketing agencies in Chandigarh CYNOR MEDIA for any new product launch ideas, and distinctive BTL advertising tactics.
EVs acronym for Electric Vehicle are cars that are powered entirely or partially by electric power. Electric vehicles have minimal operating expenses since they have fewer moving parts to maintain, and they are also very eco-friendly because they consume little or no fossil fuels (petrol or diesel).
The charging time of an EV depends upon the type of charger adopted. Currently available EVs in all vehicle categories (2-wheeler, 3-wheeler, 4-wheeler) can be charged from 0 to 80 percent in 1 – 5 hours using Slow/Moderate chargers, and in less than 1 hour using Fast charges.