Outdoor advertising has always played a significant role in advertisements and has proven time and again as one of the major factors in gaining audiences’ attention as the advertisements are large and visible to everyone. Brands and agencies are now returning to this incredibly efficient strategy of brand recognition and product marketing through outdoor advertising, which is mobile van advertising.
As the market gets increasingly flooded with what people perceive as “unwanted” digital advertising, promoting your business outdoors with the help of mobile van advertising can be advantageous in a variety of ways.
Let’s Understand First, What is a Mobile Van?
A moving van is a vehicle that is designed for advertisement purposes and comes along with fixtures that hold the advertisement panels, or is pre-installed with LED screens, and can be used for placing the poster of the product one wants to promote. It is one of the most efficient and successful ways to reach a huge audience in a short period of time.
Mobile van advertising has grown in popularity in recent years, providing a new and very appealing medium for both marketers and enterprises. Advances can help you deliver hand-picked routes and destinations, unlike other advertising choices. Mobile van advertising attracts a lot of attention, as it can cover and move around from city to city, from urban to rural areas whatever your brand/ product demand.
When it comes to promoting your business, product, service, or event, Mobile Van advertising provides the most value for your money. Consider an appealing moving van with an eye-catching Advert Billboard going around the city. Every driver’s attention will be drawn to it, besides Large banners or billboards advertising your goods and services travel around the country, exposing your brand or product to tens of thousands of people in a single day.
There are various advertising services out there to promote your brand from digital advertising to on-the-road advertising. But the one that stands out outshines the most, and is more than ever reliable in delivering the desired results to your brand and customers is Mobile Van advertising. Van advertising to comes in different forms-
- Simple advertising van wrapped around your brand’s message.
- Live Stage or booth to demonstrate the products live amongst the audience.
- Led van with placing LED screens on the moving van.
Mobile Van Advertising is the Most Reliable Medium to Reach the Audience
- It creates a broader outreach in the market when compared to other forms of marketing and branding, as you can drive your advertisement to the remotest of the areas in any city to the most flooded areas with people to create your brand awareness.
- Adding LED van advertising to your marketing helps you reach target areas that once were impossible to reach or may not have been available to you and your product. If there is a road, an advertising van can deliver your brand message or create the hype your brand wants among the customers. Wrapping an entire vehicle with the brand or product you want to promote is bound to make a statement.
- Visual Impact matters as it leaves a long-lasting impression when advertising your product, mobile van advertising makes sure to cover this aspect by leaving a long-term impact through its advertising through LED mobile vans or simple vans. Your brand’s visibility and goodwill improve among customers as a result of mobile van advertising, as the message conveyed by Mobile Van advertising is loud and clear, impossible to miss.
- LED van advertising cost is relatively cheaper and more efficient when compared with other forms of marketing, while other modes of outdoor marketing may restrict to a particular location costing you a lot of money, mobile van advertising may pass through various prime locations costing you a lot less. Van advertising in India costs may vary from 60K to 1L per month. Additionally, it provides higher visibility, mass reach, and effective communication in one vehicle.
Read more about the Cost of Mobile Van advertising
- Easily traceable, with moving van advertising one can easily track the campaign and monitor where the van passes through, and make sure it reaches the right audience. Van advertising can be used as live booths and give a real-time experience of the product, leading to a gain in customers’ trust as they have a one-on-one experience of the product, which could also lead to instant sales.
Reaching audiences and driving the desired results Van Advertising is your go-to, as its benefits are numerous and the one’s hard to ignore. Hiring advertising agencies or event management companies that deliver these services from providing simple vans to Led Van on Rent, and BTL advertising could help deliver the results you want to drive easily.
In India, van advertising is one of the most cost-effective forms of outdoor advertising. With its customized advertising programs and campaigns, it caters to businesses and organizations of all sizes. There are various corporate event management companies out there to help promote your brand and services through Advertising and one of the best and most Equipped event management companies in Chandigarh is CYNOR MEDIA, with its distinctive mobile van advertising ideas and strategies and other dynamic and creative BTL Marketing Ideas and Services.
Mobile van advertising refers to vans that are designed for advertisement purposes and come along with fixtures that hold the advertisement panels and can be used for placing the poster of the product one wants to promote.
Mobile van advertising comes in different forms for advertising- simple hoarding on the van, live kiosks, Product demo mobile van advertising, LED advertising, and so on. Mobile vans can be transformed into different types of advertising depending on the brand requirement.
The most common and widely used material for Mobile Van advertising is FLEX, a wooden platform for hoardings on the vans is also used.
Mobile Van advertising is considered an effective medium for advertising because compared to other forms of advertising they are cost-effective (way cheaper) and help reach mass audiences across states, cities, and rural or urban areas according to the brand requirement. It gives more exposure by acting as a moving billboard.